Selection of Online Sales Platforms for MSMEs using the OCRA Method with ROC Weighting
Article Sidebar
Published:
Dec 31, 2022
Keywords:
Online Sales Platform, OCRA Method, MSMEs , ROC
Section
Articles
Statistics Article
Article View : 187 Times
Main Article Content
Abstract
MSMEs are required to utilize technology to facilitate sales transactions. Multiple online sales platforms have been made available, but they must be adapted to the needs of MSMEs. The objective of this research is to apply decision support techniques using the Competitiveness Rating Analysis (OCRA) method in the final ranking process combined with the Rank Order Centroid (ROC) weighting technique, with the resulting weight value based on the priority order of the criteria, to assist MSMEs in determining online sales platforms. The research data employs six evaluation criteria: application usability (C1), transaction features completeness (C2), personal data security (C3), simplicity of payment process (C4), ease of delivery process (C5), and partner service fee providing (C6). The selection process conducted on 5 alternative online sales platforms that are widely used by MSMEs, resulting in the ranking of the best alternative online sales platforms: Tokopedia with a value of 0.423, followed by Shoope with a value of 0.207, Instagram with a value of 0.121, Facebook marketplace with a value of 0.109, and WhatsApp as the final ranking order. Identifying the online sales platform can aid MSMEs in determining the most suitable sales platform for promoting greater sales and facilitating transaction processes.
Downloads
Download data is not yet available.
Article Details
How to Cite
Wijaya, B. K., Sudipa, I. G. I., Waas, D. V. ., & Santika, P. P. . (2022). Selection of Online Sales Platforms for MSMEs using the OCRA Method with ROC Weighting. Journal of Intelligent Decision Support System (IDSS), 5(4), 146-152. Retrieved from https://www.idss.iocspublisher.org/index.php/jidss/article/view/113
References
Alfin, A. (2021). Analisis strategi UMKM dalam menghadapi krisis di era pandemi COVID-19. Jurnal Inovasi Penelitian, 1(8), 1543–1552.
Alfrian, G. R., & Pitaloka, E. (2020). Strategi Usaha Mikro, Kecil, dan Menengah (UMKM) bertahan pada kondisi pandemik covid 19 di Indonesia. Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV), 6(2), 139–146.
Andayani, I., Roesminingsih, M. V., & Yulianingsih, W. (2021). Strategi Pemberdayaan Masyarakat Pelaku UMKM Di Masa Pandemi Covid-19. Jurnal Pendidikan Nonformal, 16(1), 12–20.
Apriadi, D., & Saputra, A. Y. (2017). E-Commerce berbasis marketplace dalam upaya mempersingkat distribusi penjualan hasil pertanian. Jurnal RESTI (Rekayasa Sistem Dan Teknologi Informasi), 1(2), 131–136.
Asana, I. M. D. P., Sudipa, I. G. I., Mayun, A. A. T. W., Meinarni, N. P. S., & Waas, D. V. (2022). Aplikasi Data Mining Asosiasi Barang Menggunakan Algoritma Apriori-TID. INFORMAL: Informatics Journal, 7(1), 38–45.
Azhar, Z. (2019). Sistem Pendukung Keputusan Pemilihan Salesman Marketing Terbaik Menggunakan Metode AHP. JURIKOM (Jurnal Riset Komputer), 6(6), 580–585.
Batu, W. H. B. L., Mesran, M., & Aripin, S. (2022). Sistem Pendukung Keputusan Rekruitmen Tenaga Kerja Mandiri Menerapkan Metode OCRA. J-SAKTI (Jurnal Sains Komputer Dan Informatika), 6(2), 1183–1192.
Cakranegara, P. A., Budiastuti, A., & Simanjorang, T. M. (2022). Determining the Company Marketing Sales Perfomance Using the Operational Competitiveness Rating Analysis (OCRA) Method. Enrichment: Journal of Management, 12(5), 3996–4002.
Cakranegara, P. A., Butarbutar, D. J. A., Poetri, A. L., & Pakawaru, I. (2022). ANALYSIS OF MSME SALES STRATEGY IN THE DIGITAL ERA. Jurnal Ekonomi, 11(03), 1720–1726.
Cakranegara, P. A., Zuana, M. M. M., Sestri, E., Surahman, B., & Kurniawansyah, K. (2022). IMPLEMENTATION OF THE E-COMMERCE PLATFORM TO IMPROVE TECHNOLOGY ADAPTATION IN MSMES. Jurnal Ekonomi, 11(03), 1713–1719.
Handika, I. P. S., & Santika, P. P. (2020). Perancangan datawarehouse dan teknologi business intelligence untuk analisa penjualan pada perusahaan retail PT. ABC. Rabit: Jurnal Teknologi Dan Sistem Informasi Univrab, 5(2), 76–85.
Hardilawati, W. L., Sandri, S. H., & Binangkit, I. D. (2019). The Role of Innovation and E-Commerce in Small Business. International Conference of CELSciTech 2019-Social Sciences and Humanities Track (ICCELST-SS 2019), 18–22.
Hasibuan, S. S. (2021). Penerapan Metode Operational Competitiveness Rating Analysis (OCRA) Dalam Keputusan Rekomendasi Mutasi Jabatan Karyawan. Bulletin of Data Science, 1(1), 1–8.
I Gede Iwan Sudipa. (2018). Decision Support System Dengan Metode AHP, SAW dan ROC Untuk Penentuan Pemberian Beasiswa (Studi Kasus STMIK STIKOM INDONESIA). Jurnal Teknologi Informasi Dan Komputer, 4(1), 18–30.
Indini, D. P., Khairunnisa, K., Puspa, N. D., Siregar, T. A., Mesran, M., & Kom, M. (2021). Penerapan Metode OCRA dalam Menentukan Media Pembelajaran Online Terbaik di Masa Pandemi Covid-19 dengan Pembobotan ROC. Jurnal Sistem Komputer Dan Informatika (JSON), 3(2), 60–66.
Kusuma, B., Wijaya, B. K., & Mariani, W. E. (2021). Dampak pandemi covid-19 pada sektor perhotelan di Bali. Warmadewa Management and Business Journal (WMBJ), 3(1), 49–59.
laura Hardilawati, W. (2020). Strategi bertahan UMKM di tengah pandemi covid-19. Jurnal Akuntansi Dan Ekonomika, 10(1), 89–98.
Lukic, R., & Hadrovic Zekic, B. (2021). Evaluation of Transportation and Storage Efficiency in Serbia Based on Ratio Analysis And The OCRA Method. Proceedings of the 21 Th International Scientific Conference Business Logistics in Modern Management October, 7–8.
Madić, M., Petković, D., & Radovanović, M. (2015). Selection of non-conventional machining processes using the OCRA method. Serbian Journal of Management, 10(1), 61–73.
Mahendra, G. S., & Nugraha, P. G. S. C. (2020). Komparasi Metode AHP-SAW dan AHP-WP Pada SPK Penentuan E-Commerce Terbaik di Indonesia. JUSTIN (Jurnal Sistem Dan Teknologi Informasi), 8(4), 346–356.
Mariani, W. E., Anom, I. G. A., & Wijaya, B. K. (2022). DAMPAK PANDEMI COVID-19 PADA SEKTOR KULINER DI BALI. Warmadewa Management and Business Journal (WMBJ), 4(2), 91–102.
Nainggolan, A., Siregar, A., & Mesran, M. (2022). Sistem Pendukung Keputusan Penilaian Indeks Kinerja Sales Marketing Menerapkan Metode MOORA. Hello World Jurnal Ilmu Komputer, 1(3), 121–129.
Sudipa, I. G. I., & Puspitayani, I. A. D. (2019). Analisis Sensitivitas AHP-SAW dan ROC-SAW dalam Pengambilan Keputusan Multikriteria. International Journal of Natural Science and Engineering, 3(2), 85–95.
Sudipa, I. G. I., Wiguna, I. K. A. G., Asana, D. P., Putra, I. N. T. A., & Sugiartawan, P. (2022). COMBINATION OF MACBETH METHOD AND RANK ORDER CENTROID TECHNIQUES IN DETERMINING THE BEST TOURISM LOCATION IN EAST BALI. Proceeding International Conference on Information Technology, Multimedia, Architecture, Design, and E-Business, 2(0 SE-Articles). https://eprosiding.idbbali.ac.id/index.php/imade/article/view/708
Tirtayasa, S., Nadra, I., & Khair, H. (2021). Strategi Pemasaran Terhadap Peningkatan Kinerja UMKM dimoderasi Teknologi pada masa Pandemi Covid-19. Jurnal Ilmiah Manajemen Dan Bisnis, 22(2), 244–259.
Toruan, N. T. L. (2021). Sistem Pendukung Keputusan Pemilihan Pembawa Acara Berita Terbaik Menerapkan Metode OCRA. Bulletin of Computer Science Research, 1(3), 71–78.
Wang, S. (2006). Comments on operational competitiveness rating analysis (OCRA). European Journal of Operational Research, 169(1), 329–331.
Wiratama, I. K., Aditama, P. W., Santika, P. P., & Sari, N. P. A. N. (2022). Implementasi Sistem Informasi Inventaris pada Kantor Desa Ketewel. Jurnal Krisnadana, 1(2), 1–10.
Alfrian, G. R., & Pitaloka, E. (2020). Strategi Usaha Mikro, Kecil, dan Menengah (UMKM) bertahan pada kondisi pandemik covid 19 di Indonesia. Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV), 6(2), 139–146.
Andayani, I., Roesminingsih, M. V., & Yulianingsih, W. (2021). Strategi Pemberdayaan Masyarakat Pelaku UMKM Di Masa Pandemi Covid-19. Jurnal Pendidikan Nonformal, 16(1), 12–20.
Apriadi, D., & Saputra, A. Y. (2017). E-Commerce berbasis marketplace dalam upaya mempersingkat distribusi penjualan hasil pertanian. Jurnal RESTI (Rekayasa Sistem Dan Teknologi Informasi), 1(2), 131–136.
Asana, I. M. D. P., Sudipa, I. G. I., Mayun, A. A. T. W., Meinarni, N. P. S., & Waas, D. V. (2022). Aplikasi Data Mining Asosiasi Barang Menggunakan Algoritma Apriori-TID. INFORMAL: Informatics Journal, 7(1), 38–45.
Azhar, Z. (2019). Sistem Pendukung Keputusan Pemilihan Salesman Marketing Terbaik Menggunakan Metode AHP. JURIKOM (Jurnal Riset Komputer), 6(6), 580–585.
Batu, W. H. B. L., Mesran, M., & Aripin, S. (2022). Sistem Pendukung Keputusan Rekruitmen Tenaga Kerja Mandiri Menerapkan Metode OCRA. J-SAKTI (Jurnal Sains Komputer Dan Informatika), 6(2), 1183–1192.
Cakranegara, P. A., Budiastuti, A., & Simanjorang, T. M. (2022). Determining the Company Marketing Sales Perfomance Using the Operational Competitiveness Rating Analysis (OCRA) Method. Enrichment: Journal of Management, 12(5), 3996–4002.
Cakranegara, P. A., Butarbutar, D. J. A., Poetri, A. L., & Pakawaru, I. (2022). ANALYSIS OF MSME SALES STRATEGY IN THE DIGITAL ERA. Jurnal Ekonomi, 11(03), 1720–1726.
Cakranegara, P. A., Zuana, M. M. M., Sestri, E., Surahman, B., & Kurniawansyah, K. (2022). IMPLEMENTATION OF THE E-COMMERCE PLATFORM TO IMPROVE TECHNOLOGY ADAPTATION IN MSMES. Jurnal Ekonomi, 11(03), 1713–1719.
Handika, I. P. S., & Santika, P. P. (2020). Perancangan datawarehouse dan teknologi business intelligence untuk analisa penjualan pada perusahaan retail PT. ABC. Rabit: Jurnal Teknologi Dan Sistem Informasi Univrab, 5(2), 76–85.
Hardilawati, W. L., Sandri, S. H., & Binangkit, I. D. (2019). The Role of Innovation and E-Commerce in Small Business. International Conference of CELSciTech 2019-Social Sciences and Humanities Track (ICCELST-SS 2019), 18–22.
Hasibuan, S. S. (2021). Penerapan Metode Operational Competitiveness Rating Analysis (OCRA) Dalam Keputusan Rekomendasi Mutasi Jabatan Karyawan. Bulletin of Data Science, 1(1), 1–8.
I Gede Iwan Sudipa. (2018). Decision Support System Dengan Metode AHP, SAW dan ROC Untuk Penentuan Pemberian Beasiswa (Studi Kasus STMIK STIKOM INDONESIA). Jurnal Teknologi Informasi Dan Komputer, 4(1), 18–30.
Indini, D. P., Khairunnisa, K., Puspa, N. D., Siregar, T. A., Mesran, M., & Kom, M. (2021). Penerapan Metode OCRA dalam Menentukan Media Pembelajaran Online Terbaik di Masa Pandemi Covid-19 dengan Pembobotan ROC. Jurnal Sistem Komputer Dan Informatika (JSON), 3(2), 60–66.
Kusuma, B., Wijaya, B. K., & Mariani, W. E. (2021). Dampak pandemi covid-19 pada sektor perhotelan di Bali. Warmadewa Management and Business Journal (WMBJ), 3(1), 49–59.
laura Hardilawati, W. (2020). Strategi bertahan UMKM di tengah pandemi covid-19. Jurnal Akuntansi Dan Ekonomika, 10(1), 89–98.
Lukic, R., & Hadrovic Zekic, B. (2021). Evaluation of Transportation and Storage Efficiency in Serbia Based on Ratio Analysis And The OCRA Method. Proceedings of the 21 Th International Scientific Conference Business Logistics in Modern Management October, 7–8.
Madić, M., Petković, D., & Radovanović, M. (2015). Selection of non-conventional machining processes using the OCRA method. Serbian Journal of Management, 10(1), 61–73.
Mahendra, G. S., & Nugraha, P. G. S. C. (2020). Komparasi Metode AHP-SAW dan AHP-WP Pada SPK Penentuan E-Commerce Terbaik di Indonesia. JUSTIN (Jurnal Sistem Dan Teknologi Informasi), 8(4), 346–356.
Mariani, W. E., Anom, I. G. A., & Wijaya, B. K. (2022). DAMPAK PANDEMI COVID-19 PADA SEKTOR KULINER DI BALI. Warmadewa Management and Business Journal (WMBJ), 4(2), 91–102.
Nainggolan, A., Siregar, A., & Mesran, M. (2022). Sistem Pendukung Keputusan Penilaian Indeks Kinerja Sales Marketing Menerapkan Metode MOORA. Hello World Jurnal Ilmu Komputer, 1(3), 121–129.
Sudipa, I. G. I., & Puspitayani, I. A. D. (2019). Analisis Sensitivitas AHP-SAW dan ROC-SAW dalam Pengambilan Keputusan Multikriteria. International Journal of Natural Science and Engineering, 3(2), 85–95.
Sudipa, I. G. I., Wiguna, I. K. A. G., Asana, D. P., Putra, I. N. T. A., & Sugiartawan, P. (2022). COMBINATION OF MACBETH METHOD AND RANK ORDER CENTROID TECHNIQUES IN DETERMINING THE BEST TOURISM LOCATION IN EAST BALI. Proceeding International Conference on Information Technology, Multimedia, Architecture, Design, and E-Business, 2(0 SE-Articles). https://eprosiding.idbbali.ac.id/index.php/imade/article/view/708
Tirtayasa, S., Nadra, I., & Khair, H. (2021). Strategi Pemasaran Terhadap Peningkatan Kinerja UMKM dimoderasi Teknologi pada masa Pandemi Covid-19. Jurnal Ilmiah Manajemen Dan Bisnis, 22(2), 244–259.
Toruan, N. T. L. (2021). Sistem Pendukung Keputusan Pemilihan Pembawa Acara Berita Terbaik Menerapkan Metode OCRA. Bulletin of Computer Science Research, 1(3), 71–78.
Wang, S. (2006). Comments on operational competitiveness rating analysis (OCRA). European Journal of Operational Research, 169(1), 329–331.
Wiratama, I. K., Aditama, P. W., Santika, P. P., & Sari, N. P. A. N. (2022). Implementasi Sistem Informasi Inventaris pada Kantor Desa Ketewel. Jurnal Krisnadana, 1(2), 1–10.